2 Brand New Search Engine
Tactics
by Dr. Roger Wilcox
To carry on in the tradition
of the classic e-book "Search Engine Tactics" (as you surely know, written
by Mark Joyner in 1995), I would like to propose 2 new tactics in use today.
With all due respect to
Mr. Joyner, a lot has changed since 1995.
Here are two brand new tactics
that the "search engine optimization gurus" are talking about:
1. New Meta Tag: "Aesop"
If you get nothing else
from this article, get this. This new tag is popping up on sites
all over the net and will dramatically change the way people search.
Essentially, this tag breaks all Internet content into 6 useful categories.
The purpose of this is to allow surfers to more accurately and quickly
determine if a search result is, indeed, what they are looking for.
It also allows webmasters
to attract more appropriate visits to their sites. Right now, the
only engine that recognizes it is aesop.com, but I have it on authority
that others are preparing to start recognizing the tag as well.
For more information, here
is the official aesop meta tag site (includes a free tag generator) - if
you don't already have this tag on all of your pages, it's critical that
you do this right away:
http://www.aesop.com/metatag.htm
2. CSS H1 Spoof
In the early days of the
net, search engines were easy to fool. These days, it's quite a bit more
difficult, but it can be done.
However, any time you use
some type of "trick" to spoof the engines, you always run the risk
of the engine catching you and banning your domain for spamming.
OK, with that caveat, here's
the trick.
Some search engines will
give words found in the "H1" tag a boost in relevancy. The H1 tag
is used to specify your page's "heading". The problem is, this heading
is just plain ugly.
It's a huge point Times
New Roman heading that doesn't look good in anyone's web design book.
Here's the good news: you
can get the best of both worlds using Cascading Style Sheets (CSS).
With CSS, you can specify that the browser will render text in the H1 tag
any way you please.
This is great; because,
you can get both a boost in relevancy and get better control of your page's
appearance in one step.
Here's the code...
In your head tag, put the
following line:
<STYLE> <!--
H1 {font-family: arial; font-size: 12pt; color: black; } --> </STYLE>
(Note that you can change
any of the above variables - font
size, type, and color -
as you see fit.)
Then, in the body of your
document, where you want you document "heading" or "headline", use the
following code:
<H1>Text for Your Headline
Here</H1>
The headline will now appear
as you specified in the style code.
This is a great trick -
and it's brand new.
Apply these new tactics today
for some easy traffic courtesy of your favorite search engines.
Dr. Roger Wilcox is a well-known
author and Internet Marketing expert. Right now, he works as a professional
affiliate to prove that anyone can make a generous living on the Internet.
http://www.rogerwilcox.com
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